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Pattern Group G. Advanced E-Commerce > Provide Multiple and Repeated Recommenda...

Provide Multiple and Repeated Recommendations

Another way of providing feedback on the reliability of a recommendation is to give several (five to seven) recommendations, and to include items that customers have seen before and liked. This last part is especially important because it gives customers a way of knowing whether or not the system is working. From customers' perspectives, if the Web site is recommending things that they already like, then it is probably working correctly, and the other choices are probably things that they will also like. On the other hand, if the Web site is recommending things that they do not like, they will think that the site is “broken” and will ignore any personalized recommendations.


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