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Pattern Group F. Basic E-Commerce > Let Customers Continue to Shop

Let Customers Continue to Shop

One common source of confusion for online shoppers is what to do after adding a product to a shopping cart. Help customers by making their options clear (beyond hitting the Back button, of course). In the Amazon.com example in Figure F3.1, an ACTION BUTTON (K4) labeled Continue Shopping lets customers go back to the last product category page.


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