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Pattern Group F. Basic E-Commerce > Place Return Policy Links Prominently on Al...

Place Return Policy Links Prominently on All Product and Checkout Pages

For customers to know that the company policy allows returns, they must be able to find the return policy (see Figure F9.2). They want to know things like the following:

  • Does the company have a return policy?

  • If there is a return policy, can I return an item for any reason?

  • What condition must the products be in?

  • Will I be charged return shipping?


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