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Pattern Group F. Basic E-Commerce > Redeem Gift Certificates

Redeem Gift Certificates

Though they are payment related, gift certificates are not stored as a recurring payment option. Customers use promotion codes and gift certificates once, and then they are gone (any extra money may be stored as credit). Customers want to see a place to enter their certificate information early in the checkout process. If they become concerned that they will not be given the opportunity to use their certificate or promotion code, they might think the promotion and site are misleading or a scam. Customers are reassured if you put the certificate redemption or promotion redemption at the point where a payment option must be selected (see Figure F6.3a).


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