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Pattern Group F. Basic E-Commerce > Make an Uncomplicated Form for Billing Info...

Make an Uncomplicated Form for Billing Information

If customers are ordering from a site for the first time, put the billing form at the top of the page, where they can easily see it. If shoppers have stored credit cards, include areas on the page where customers can choose a stored card or input a new one (see Figure F6.1). To make the form for entering new billing information easy to use, do the following:

  • Build a simple GRID LAYOUT (I1) with all of the field labels right-aligned along a single grid line, and all of the text entry fields in a single column left-aligned along the same grid line. This arrangement helps people scan the labels and fields (see the new credit card form in Figure F6.1).

  • Keep the number of fields to a minimum to simplify data entry.

  • Keep labels and instructions short so that customers can skim forms and resort to reading only when necessary.


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