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Store Addresses

Customers who are returning to a site will likely use a previous address for shipping and billing. Putting the list of stored addresses at the top of the page ensures that they will immediately see one or more of their earlier addresses. To select a certain address, all they have to do is click on the button next to it. Putting an ACTION BUTTON (K4) labeled Use this address next to each address takes the customer to the next step of the order process (see Figure F4.2).

Place a link at the top of the page for entering a new address, which the customer will do in an area beside or below the stored addresses. Even when many addresses are already stored, the link will be visible to the shopper.


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