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Pattern Group E. Building Trust and Cred... > Address the Fair Information Practic...

Address the Fair Information Practices in the Privacy Policy

The privacy policy should address how the FAIR INFORMATION PRACTICES (E3) are implemented. This means including what information is collected, how it is collected (for example, with cookies for PERSISTENT CUSTOMER SESSIONS (H5)), how the information is used, and with whom the information is shared. It should also identify the security precautions used, such as SECURE CONNECTIONS (E6). Netflix uses bullets to make it easy to access the details on each of these issues (see Figure E4.2).

Figure E4.2. This sample privacy policy comes from Netflix, a Web site that offers DVD rentals.

(www.netflix.com, September 26, 2001)



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