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Pattern Group E. Building Trust and Cred... > Use Your Customers' E-Mail Addresses...

Use Your Customers' E-Mail Addresses Only for What You Say You Will

One of the FAIR INFORMATION PRACTICES (E3) is choice. Your customers' e-mail addresses should be used only for the e-mail subscriptions they signed up for, and nothing more. Remember, the way you treat your customers will affect their perception of your brand. If you develop a new feature for your customers, they should be given a choice of opting in rather than having to opt out.


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