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Pattern Group E. Building Trust and Cred... > Include Information on How to Subscr...

Include Information on How to Subscribe and Unsubscribe in Each E-Mail

Each e-mail message should also have information about how to subscribe and unsubscribe. The subscribe information is included in case your customers forward the message to their friends. You want their friends to be able to sign up easily too! The unsubscribe information is included in case the customer is simply not interested and does not want to receive any more messages. Sometimes customers unsubscribe by sending an e-mail to a certain address or by clicking a link in the e-mail. Clicking a link is usually easier for the customer, so support this option if you can. The same information should also be included on your FREQUENTLY ASKED QUESTIONS (H7) page.


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