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Use Text E-Mail Messages

Unless you have a compelling need for graphics, you should avoid HTML e-mail and use text messages only. Some people cannot read HTML e-mail, and they end up seeing a lot of junk. This is not the impression of your Web site that you want to convey. This caveat may not be necessary in the future as the programs and devices we rely on begin to use HTML e-mail exclusively.

Text e-mail messages should be at most 70 characters wide and word-wrapped. Long lines do not always appear correctly in some e-mail readers, and they make e-mails look amateurish. Be careful of smart curly quotes. Some word processors will automatically convert straight quotes (") to curly quotes (“ ”). However, curly quotes sometimes appear as numbers. It's best to avoid word processors and use text editors when composing e-mail subscriptions. Finally, be sure to run the e-mail message through a spell checker and a grammar checker to avoid simple typos.


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