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Pattern Group E. Building Trust and Cred... > Write Newsletters, Focused Advertise...

Write Newsletters, Focused Advertisements, and Alerts in Inverse-Pyramid Style

Using an INVERSE-PYRAMID WRITING STYLE (D7) for your e-mail subscriptions will make it easier to get your message across, especially to people who receive 70 or more e-mails every day. Have specific e-mail subject lines, and use short, concise paragraphs. Put the most important information or a summary at the top of the e-mail, and use headings and bulleted lists to call out information.


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