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Pattern Group E. Building Trust and Cred... > Make It Easy to Sign Up for an E-Mai...

Make It Easy to Sign Up for an E-Mail Subscription

Offering a subscription on your HOMEPAGE PORTAL (C1) is a simple way of getting people to give you their e-mail addresses. Network for Good has a link off of its homepage that allows visitors to easily subscribe to its newsletter (see Figure E2.1). Figure E2.2 shows part of the Women.com Web site, which lets people sign up to be notified when the site redesign is deployed.

Figure E2.1. Network for Good has a text entry field on the bottom left portion of its homepage that makes it easy for people to subscribe to news about upcoming events and new Web site features.

(www.networkforgood.org, February 12, 2002)



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