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6. Public Relations

The public relations page contains information published by, as well as for, media outlets. Included are such things as

  • Press releases about new products, new partners, changes in management, and so on

  • Links to or excerpts of media coverage about the Web site

  • Awards won

  • Contact information for interviews (see Figure E5.4)

    Figure E5.4. The LexisNexis About Us page contains many of the features described in this section, including an organizational profile, contact information, and disclaimers and legal information.

    (www.lexis-nexis.com, October 6, 2001)


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