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2. Contact Information

Contact information is information that every business must have, such as a physical mailing address, phone numbers, fax numbers, and e-mail addresses. Having a physical address is more important than it may seem on the surface. It is sometimes difficult to tell if the company behind a Web site is a real company or a fly-by-night company. Listing a street address and directions to your company can help allay some of your customers' fears.

Phone and fax numbers are important for the same reason. Maybe a customer is having a problem late at night. Maybe a customer's order is wrong. Maybe someone needs immediate help, or just prefers phone and fax over e-mail. For these reasons it's crucial to have numbers that your customers can use.


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