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Pattern Group E. Building Trust and Cred... > Provide Tangible Value for Personal ...

Provide Tangible Value for Personal Information

One of the missteps many early Web sites made was collecting too much information about people. Like a nosy neighbor, these Web sites intrusively asked for information that had no bearing on the current task. Many people simply balked and left those Web sites, perhaps for good.

However, it is clear that people are willing to trade some privacy for convenience and value. For example, credit card companies keep a record of purchases, providing a trail of what purchases are made, and when and where they are made. Likewise, cellular phones provide a rough level of location tracking, providing information about where a person is. But the point is that people still use credit cards and cell phones, precisely because of the value they provide.


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