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Pattern Group D. Writing and Managing Co... > HTML Titles Are Used for Headlines a...

HTML Titles Are Used for Headlines and Blurbs

The key here is to understand how these titles are seen by customers. Figure D9.1 shows how HTML titles are displayed by Web browsers. It also shows how good headlines are resources for well-written HTML titles. Figure D9.2 shows how an HTML title can be reused as the name of a link to a page. See HEADLINES AND BLURBS (D3) for hints on writing these well.

Figure D9.1. This screen shot shows an article from MSNBC about a Harry Potter book. Note the exceptional title in the Web browser window title bar (top arrow). The bottom window shows how to create the HTML title (bottom arrow). You need good, distinctive HTML titles for bookmarks and favorites, shortcuts, search engines, and mobile Internet devices.

(www.msnbc.com, July 23, 2001)



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