• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Use Embedded Links

EMBEDDED LINKS (K7) help visitors find more information about a topic that is mentioned in an article. Embedded links are contained in the body of a text (as opposed to being listed at the end of an article; see Figure D7.4 for an example). Embedded links make text easier to skim because people can scan for them. However, EMBEDDED LINKS (K7) may also distract readers.

Figure D7.4. This article from CBS MarketWatch uses an embedded link (“Read the statement”) to give readers immediate access to another article mentioned in the text of this article. (Copyright © 1998–2001 MarketWatch.com Inc.)

(cbs.marketwatch.com, November 2001)



PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint