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Avoid Hype

Do not underestimate your customers. They can become frustrated and annoyed easily when presented with self-promoting hype and blatant advertising. By avoiding hype, you raise your site's credibility. Present facts clearly and concisely, without sounding self-promoting. Hype can backfire if you say that your product is the best. Visitors might have found your site in a search engine list, so they can research your competitors' sites as easily as they found yours, just by clicking the Back button.


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