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Pattern Group D. Writing and Managing Co... > Create a Concise but Descriptive Hea...

Create a Concise but Descriptive Headline

A descriptive headline tells readers what to expect in the following text. People can read a concise title quickly. As we said in HEADLINES AND BLURBS (D3), you must articulate in the headline why the content is important and unique. Implicit in the headline is a promise about what the content offers.

The headline is typically a sentence fragment, roughly ten words or less so that it can appear in large type in a small space.


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