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Pattern Group D. Writing and Managing Co... > Use Personalized Content-Matching Sc...

Use Personalized Content-Matching Schemes

You can create personalized pages by matching a customer to the highest-rated content in an area and by pushing the content to CONTENT MODULES (D2) in PAGE TEMPLATES (D1). Include a list of all the related content by publishing links to CONSISTENT SIDEBARS OF RELATED CONTENT (I6) so that visitors can browse and make their own selections.

Here are four techniques for gathering information: edit, interview, deduce, and filter. The first two are forms of intentional personalization, and the last two are forms of automatic personalization.


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