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Pattern Group D. Writing and Managing Co... > Create a Site with Intentional Perso...

Create a Site with Intentional Personalization

Personalization gives customers the power and satisfaction of building their own environment. To make this possible, a site needs categorized and scored content. Using a targeting engine, you can target relevant content to each customer profile. See Figures D4.2 and D4.3 for examples before and after targeting is applied.

Figure D4.2. Before targeting your content to people, categorize it and decide which profile format you will use for each customer. If visitors say they are interested in art, for example, the system will show them content that is categorized under the heading Art.



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