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Pattern Group C. Creating a Powerful Homepage > Personalize Content If Possible

Personalize Content If Possible

Visitors appreciate coming to a site tailored to their needs because it makes the site feel more useful, faster to use, and more personal. As a result, customers feel more important. However, a personalized site requires additional effort for visitors to use. This is especially true if customers are required to enter personalization information to use the site at all. Personalized sites, also known as customized sites, are also more difficult to design and develop, and they require more Web server and database resources, not to mention support for logins or cookies. But if the content is varied enough, personalization can help customers find what they care about and use the site more effectively.

A personalized homepage will contain CONTENT MODULES (D2) and use PERSONALIZED CONTENT (D4) to tailor the homepage to individual customers (see Figures C1.2 and C1.3). To be willing to provide this personal information, visitors need to trust you enough to directly or indirectly tell you about their desires and requests. You must use the information they provide ethically, for their benefit only, and they must trust that you will do so.


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