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Seduce with Content

Each customer makes a judgment within just a few seconds of entering a site. This is the time you have to get the visitor's attention and keep it. Lively writing and visuals are essential, as is bringing compelling and timely content to the front page. This content can be news, enticing imagery, seductive navigation text, and/or personalization.

Organize content into headlines, summaries, and body. Entice visitors with a catchy HEADLINE AND BLURB (D3), and follow through on the article page with the content body. To make your design cost-effective, establishing a publishing system can help you update and rotate CONTENT MODULES (D2) automatically. Several commercial tools make this easier to do for larger Web sites.


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