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Pattern Group C. Creating a Powerful Hom... > Make a Positive First Impression wit...

Make a Positive First Impression with the Right Look and Feel

Visitors can be turned off by style alone, or by a homepage look and feel that says, “This site is not for me.” Whether a site uses inappropriate colors and graphics, or the writing is unfamiliar or grating, customers respond negatively to a style that is not targeted for them. Neon green screaming graphics and a skateboarding illustration might appeal to teens, but if you use it to represent a serious family issue or a conservative business, visitors will immediately question if they have come to the right place.

When you design for your target customers, you will get a positive response to your look and feel. Tune the site by showing it repeatedly to a dozen or more members of your intended audience. Conduct further testing to determine how useful your customers perceive it to be, as well as how usable it is. Although it takes time to conduct tests, avoiding early feedback will cost more in the long run when you have to redesign the site because it is not working.


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