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Pattern Group B. Creating a Navigation F... > When Does Content on a Page Become T...

When Does Content on a Page Become Too Much?

Customers can be overloaded with too much information, and the overload might shut down their ability to read, even though your page could be jam-packed with valuable information. Many factors contribute to the feeling of being overwhelmed—from fonts that are too small, to sections on a page that are indistinguishable, to an unclear hierarchy of content. You do not want customers to concentrate too much on figuring out what's important and what's not. You can mitigate information overload by using techniques that allow customers to scan a page and find what they seek. Lay out each page with a clear GRID LAYOUT (I1), a strong visual hierarchy, consistent content areas, consistent NAVIGATION BAR (K2) and link areas, and a font that customers can read easily, even if it means they will need to scroll (see Figure B2.2).

Figure B2.2. The information on The Knot's Web site is organized clearly and aligned in a clean grid layout. The navigation bar consists of a tab row along the top and links along the left-hand side, making it easy to move through the site.

(www.theknot.com, August 26, 2001)



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