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Pattern Group B. Creating a Navigation F... > Help Customers Find Their Way Back

Help Customers Find Their Way Back

While navigating from page to page, customers can go down a path on purpose to explore or go down a path accidentally and find themselves lost. If they cannot find their way back to a place they remember, they will feel less adventurous. Leaving links on TAB ROWS (K3) or as LOCATION BREAD CRUMBS (K6) gives customers the reassurance they need to explore freely and to find their way back (see Figure B2.1). Most customers expect to be able to return to your homepage by clicking on your site logo in the upper left-hand corner of any page, as described in SITE BRANDING (E1).

Figure B2.1. Wal-Mart's site provides customers with easy navigation and clear signals for finding their way back. They can click on the Wal-Mart logo to return to the homepage, on the tab row at the top or the navigation bar on the left to go to another section, or on the location bread crumbs near the top to backtrack. (Image courtesy of Wal-Mart.com, Inc. Copyright 2000–2002 Wal-Mart.com, Inc. and Wal-Mart Stores, Inc.)

(www.walmart.com, February 12, 2002)



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