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Use a Consistent Layout

Customers may become confused if they expect to find a section title in a certain location and it is not there. They might go to another page even if they are actually in the right place. Keep all the content and navigation elements in the same locations on each page so that people recognize the layout and feel secure that they are still on the right site. Keep the name of the section in a consistent place as well so that you can maintain a strong sense of location while introducing customers to a new section. You can do this by using the same or similar GRID LAYOUTS (I1) throughout your Web site and consistently placing these key elements in the same place.


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