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Pattern Group B. Creating a Navigation F... > How to Determine the Time Period for...

How to Determine the Time Period for Taking Measurements

Customers will expect the list of content to be interesting news or to have historical value. The most popular content from three months ago will not be interesting, unless three months ago coincided with an important event. The most popular information from this week, compared to last week, might be interesting if enough movement has occurred.

From the information you have gathered, build a rating that changes frequently enough that visitors coming back on a regular basis will see movement. If customers come back daily, you should have enough information to show a daily best. If customers come back every month, monthly or quarterly scores might be more appropriate.


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