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How to Create a List

Your ability to find the most popular items on your site can be a fairly straightforward matter, or it can be devilishly complex. Do you buy the list of content ratings from a provider (such as the New York Times Best-Seller Lists)? Do you use a RECOMMENDATION COMMUNITY (G4), where you ask customers to rate your content? For example, IFILM asks visitors to rank short films on a scale from 1 to 5. Or do you automatically extract the information from customers' page views or purchases? In the example in Figure B7.2, Yahoo! provides a page where customers can review the most e-mailed news photographs and news stories of the previous six hours.

Figure B7.2. Yahoo! has a popularity-based news Web page that shows the most popular stories and photographs, according to the number of times they were e-mailed by customers. (Reproduced with permission of Yahoo! © 2000 by Yahoo! Inc. YAHOO!and the YAHOO! logo are trademarks of Yahoo! Inc.)

(www.yahoo.com, August 26, 2001)



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