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Pattern Group A. Site Genres > Set Expectations Before Breaking the Rules

Set Expectations Before Breaking the Rules

Site designers who break design rules with a purpose, in places where people know to expect it, can use the medium to provoke and challenge in positive ways. Many of the design patterns in this book may no longer make sense in an experimental interface. Perhaps links should not be obvious, and things should not have descriptive names. This kind of interface has its place on art and entertainment sites.

Setting customer expectations about what they will experience is key. Table A9.1 shows some examples of how you can include a few words in exhibit descriptions to set expectations before launching an exhibit.


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