Organize for Customers' Convenience

A company's internal organization does not make a good Web site organization. This is a common mistake in the designs of company sites. What makes sense to people internal to a company may not make sense to its customers. Sun's Web site is organized with its customers' needs in mind (see Figure A7.5).

Figure A7.5. Sun Microsystems' homepage provides quick links to all the major parts of its site. The navigation on the left provides resources targeted to specific audiences, such as “Developers” and “Investors.”

(www.sun.com, February 12, 2002)