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Writing Style

The most basic rule of writing applies here: Know your audience. In this case there are two audiences to keep in mind. The first is search engines because presumably many people will find your Web site through one of these. (See WRITING FOR SEARCH ENGINES (D6) for more details.)

The other audience is your readers. If your site is fact based and aims to be an authoritative news site, use an INVERSE-PYRAMID WRITING STYLE (D7). Keep in mind, though, that this style of writing does not work well for all kinds of grassroots information sites, such as those with a sarcastic or storytelling bent.


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