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Pattern Group A. Site Genres > Make It Clear Why People Should Purchase from Yo...

Make It Clear Why People Should Purchase from You

You have to make clear from the outset what value you are providing to customers. Why should they purchase anything from your Web site? Do you offer low prices? Fast shipments? Unbiased, high-quality product reviews? A wide selection of products? A specialized set of really hard-to-find products? Ease of use? This is your UP-FRONT VALUE PROPOSITION (C2), the core value that is woven throughout the design and organization of your entire Web site.


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