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Pattern Group A. Site Genres > Advanced E-Commerce Sites

Advanced E-Commerce Sites

Choose options from Pattern Group G—Advanced E-Commerce. You may want to add daily FEATURED PRODUCTS (G1) to keep customers coming back for a glimpse of what your reviewers recommend, and to show them something they may not have seen before.

Customers like to save time, and sometimes they buy more than one thing. Help people save time, and perhaps show them something they might want but have not seen, by CROSS-SELLING AND UP-SELLING (G2). Shoppers like to hear recommendations from others they trust, but they do not want to be pigeonholed as a particular kind of person. By using PERSONALIZED RECOMMENDATIONS (G3), you can offer ideas on the basis of what you know someone might be looking for, without resorting to a formulaic recommendation. Customers like helping others, too. By offering a RECOMMENDATION COMMUNITY (G4), you allow customers on your site to make their own recommendations.


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