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Pattern Group A. Site Genres > All E-Commerce Sites

All E-Commerce Sites

Apply the solutions in Pattern Group F—Basic E-Commerce. Create an UP-FRONT VALUE PROPOSITION (C2) on your HOMEPAGE PORTAL (C1), and provide clear links for everyone for SITE ACCESSIBILITY (B9). Give customers MULTIPLE WAYS TO NAVIGATE (B1), make sure you have BROWSABLE CONTENT (B2), and provide CLEAN PRODUCT DETAILS (F2) so that people can compare different offers, pick the products or services they want by putting them in their SHOPPING CART (F3), move through your QUICK-FLOW CHECKOUT (F1), and if necessary, take advantage of EASY RETURNS (F9).

Provide a FREQUENTLY ASKED QUESTIONS (H7) page that answers common questions about security, privacy, shipping, and returns. Build trust by making your PRIVACY POLICY (E4) always available and using FAIR INFORMATION PRACTICES (E3) throughout your company.


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