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Chapter 3. Players > Who Are These People and What Do They Want?

Who Are These People and What Do They Want?

As mentioned in Chapter 1, “Introduction to Virtual Worlds,” the demographics of virtual worlds are important for two reasons:

  • If you know who likes your virtual world (the actual demographics), you can use this to decide where to look for newbies.

  • If you know who wants to like your virtual world (the target demographics), you can change the virtual world so as to appeal to those people.


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