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Chapter 2. What Customers Want > Five "Doing-Areas"

Five "Doing-Areas"

We can categorize what customers want to do on the Web under five "doing areas," as follows:

  1. Evaluate competing businesses and products.

  2. Select products and transact with e-service providers.

  3. Get help.

  4. Provide feedback.

  5. Stay tuned in as e-customers.


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