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Chapter 8. The Opportunity > The Quick and the Valued

The Quick and the Valued

E-customers have put up with a lot on Web sites, but that is going to change as more and more new e-service providers come online. While it has been acceptable to lead e-customers into many new e-services, as customers become more and more Web savvy, they become less content with being led and form their own opinions on what e-services should be provided and how.

Those vendors and businesses that have come to the market early will find themselves having to continually review their products in light of e-customer feedback to stay competitive. Businesses that have sat back and watched others pioneer e-services are able to learn from their mistakes and do things better.


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