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Chapter 7. Customer-Effective Design Pra... > Theming–Putting It All Together

Theming–Putting It All Together

In Chapter 6, we discussed the customer-effective design process, which uses e-customer themes as a basis for design and development.

E-customer themes provide a contextual approach to Web site design. Contextual design inherently encapsulates, and directly relates design to, the e-customer's context—and this is the core requirement of customer-effective design.


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