• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 1. Being Customer-Effective > Why is it so Hard to Create Customer-Effe...

Why is it so Hard to Create Customer-Effective Web Sites?

We can be honest here: it isn't easy for businesses, and in turn their development partners, to be customer-effective.

There are a number of forces at play, and they all add up to making our job difficult. If we understand what stands in the way of creating customer-effective Web sites, maybe we'll be better at doing it.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint