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Chapter 6. A Customer-Effective Design A... > A Customer-Effective Design Process

A Customer-Effective Design Process

I have drawn on writings about contextual design and scenario-based design (see the Bibliography) and applied my own intuitive understanding of processes that I have used, and seen work, to compile a recommended customer-effective Web site design process.

The customer-effective design process is contextual and based on e-customer scenarios; it starts with e-customers and carries them as the most important element throughout the design process. Other writers have written about, and reported on, the effectiveness of creating scenarios around what system users need to do as a basis for design.


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