• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 6. A Customer-Effective Design Approach and Process

Chapter 6. A Customer-Effective Design Approach and Process

E-customer actions are the context for customer-effective design.

If we all start with what we know e-customers need, and want, to do, and learn how to make that happen effectively online, we can't go wrong. It's that simple.

The structure of this book inherently reflects a customer-effective approach to developing e-services. First, you start by talking with your e-customer; second, you describe what e-services need to deliver to the e-customer, and third; you go about doing the actual design and development of those services. You don't start with design; you start with the customer.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint