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Executive Foreword

Executive Foreword

Within the next few years, you will think about the Internet in the same way you think about electricity today. Just as you don't ask a friend to “use electricity to turn on a light,” you will assume the omnipresence of the Web and the capabilities that it delivers. The Web is transforming the way we live, work, and play, just as electricity changed everything for previous generations.

Every indication suggests that the explosive growth of the Web will continue. The question we need to address is, “How can we deliver the most value with this ubiquitous resource?” Today, most of the world's Web sites were created and are maintained by self-taught Webmasters. Why? Because there were limited opportunities to receive formal standards-based education. Quality, accessible, affordable education will help provide the broad range of knowledge, skills, and abilities to meet the demands of the marketplace.

Over the last three years, the World Organization of Webmasters (WOW) has worked with colleges and universities, business and industry, and its own membership of aspiring and practicing Web professionals to develop the Certified Web Professional (CWP) program. Our three-part goal is to provide:

  • Educational institutions with guidelines around which to develop curricula.

  • An organized way to master technical skills, content development, business proficiency and personal workplace ability.

  • An assessment standard for employers to measure candidates.

The Foundations of Website Architecture Series and The Advanced Website Architecture Series grew organically from the communities they will serve. Written by working professionals and academics currently teaching the material, and reviewed by leading faculty at major colleges and universities and the WOW Review Board of industry professionals, these books are designed to meet the increasingly urgent need for Web professionals with expertise in three areas: technical development, design and content development, and business.

There is a huge increase in demand for qualified Web professionals, with the number of Web sites projected to grow from about 5 million today to about 25 million by the year 2002. Web professionals with business, technical, design, and project management skills are, and will continue to be, the most in-demand and will receive the highest compensation.

On behalf of WOW and its members, we wish you the best of success and welcome you to this exciting field.

William B. Cullifer
Executive Director-Founder
World Organization of Webmasters
bill@joinwow.org

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