• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 41. In Service > Messenger Service

Messenger Service

For another example, Sydney pioneered a marvelous service called Cuisine Courier. You choose from the menus of local restaurants and for a paltry $2 fee they courier your order right to your door. When you ring them up, you just give them your telephone number and the system supplies the rest. “Mr. Constantine, is it? Are you still at this address? Well, then, what menu would you like to order from?” You give the shorthand code and the operator confirms with the full name of the restaurant, likewise for each of the menu items. “That should arrive within 45 minutes.” Three quarters of an hour later there's a knock at the door and it's time for a feast.

How do they do it? Good systems design! As soon as your order details are confirmed, the system faxes it directly from the computer to the restaurant. By the time the courier arrives at the restaurant, the order is ready and documented with directions for delivery. No worries, as the Aussies would say, because everyone is working from the same data.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint