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Trance Actions

Unfortunately, many professionals have trouble seeing the essence of their transactions. Not everyone is good at the sort of abstract thinking required for essential modeling. Thinking in terms of essentials can require setting aside the technical blinders that prevent us from seeing things in a fresh light. Meilir Page-Jones refers to this as “dereferencing,” mentally stepping out of the frame of conventional assumptions. It is something at which gifted comedians and talented designers are especially good.

I remember once motoring along the Rhein River with Meilir as he translated the German signs we passed. One pictograph showed only a black mass sloping down to the left to meet a stack of wavy lines. Canted in midair between the representations of the river embankment and the river was an iconic car.


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