• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 53. Culture Change > Risk Reduction

Risk Reduction

When it comes to anything new, business decision makers are always looking for reassurance. The motto “Lead, follow, or get out of the way” has long been popular with business leaders, but hardly anyone really wants to lead. The company that leads is likely to take a wrong turn. Or get shot down. Decision makers want to know who else has used a product or a process and how they went about it. They want success stories, preferably about someone in the same industry, maybe down the block.

Before introducing object technology, or Web-based application server architecture, or visual development environments, development managers often look for a reference model: an established plan of action that will reduce the risk, or at least a story line that will make them feel better. But it can be a mistake looking for a proven standard for technology transfer. No two corporate cultures are exactly alike. Companies in the same business, selling to the same markets, can have vastly different working cultures. What fits well and will work for one may prove an unworkable disaster for the one next door.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint