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Fitting Ideas

Visual Coherence is a measure of the fit between the visual organization of objects as they appear on the user interface and the conceptual organization of the ideas those objects represent. A more coherent and comprehensible user interface results when things that are thought of together appear together and things that are not thought of together are separated.

To measure Visual Coherence in practice you need to know two things. You need to know what the semantic groupings are for the concepts represented by visual objects appearing on the user interface, and you need to identify the visual groupings on the user interface itself.


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