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Chapter 7. Winning Webstores > How Does Your Webstore Stack Up?

How Does Your Webstore Stack Up?

Regardless of the size of your online store or your organization, there are questions that you can ask of your site as a potential influencer of site design and customer experience. A website self-evaluation shows opportunities to improve site usability. Comparing your competitors' sites against the same criteria and analyzing the results reveals areas of focus to remain at a competitive advantage or to catch up.

Evaluating Your Website

Chapter 6 discussed methods available to measure the usability of your website. Here are some things you can do on your own to determine which in-depth methods to pursue, should you identify “show-stoppers”:


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