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Five Common Customer Myths

Over the past several years, we have listened to online retailers and especially to customers who shop online. As a result, we've been able to identify five common misperceptions held by merchants and manufacturers.

Myth 1: We Can Educate Them

The most popular common myth is that customers will take time to learn to operate your website. Modifying a person's behavior may be possible over time in situations that can be controlled and repeated. However, each time a person comes online is a unique experience. In addition to shopping your site, the customer most likely has surfed or shopped other sites that behave or are operated differently.


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