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Chapter 9. The Future: The Not So Final ... > Bullish on the Future of E-commerce—...

Bullish on the Future of E-commerce—Dr. Jakob Nielsen

E-commerce sites can do so much better than they do today if only they will design more for the special characteristics of the online medium. That's the main reason I am bullish on the future of e-commerce.

The potential of new technology is great. And the number of Internet users world-wide is expected to double from about half a billion in 2002 to a full billion in a fairly small number of years. Yes, both of these changes will happen, and they will both add substantially to e-commerce sales.


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